Inspire your team and create fundamental transformation by developing a Brand Mantra with metaphor. Embrace, engage and educate your team with the core essence, character and identity of your work.
- Enhance appreciation of your brand essence among all team members as your brand community evolves over time.
- Construct business and marketing communications that convey a unified clarity of voice by understanding the character of your brand community.
- Advance the status, effectiveness and significance of your brand identity through the comprehension of core community principles.
The Brand Mantra Workshop from metaphor provides you with a systematic and strategic way to:
- Align your teams in terms of language as well as plane of thought.
- Provide a clear definition of the brand for all key community stakeholders including individual employees, project teams, departments, divisions, customers, and other identified target communities.
- Identify your brand's essence, character, and identity for a mantra that all key internal constituencies can agree upon.
Participation in metaphor's Brand Mantra Workshop will enhance your ability to create community around your brand and convey your brand's unique and compelling story.
You will leave the workshop with:
- The knowledge of what your brand is, how it works, and why it's important.
- A draft of your brand mantra - a short and compelling three word phrase describing your brand as the key internal message for your organization.
- Consensus to the questions: Who are we? What do we do? Who do we do it for? How do we position ourselves relative to the competition?
- A measuring device for strategically communicating your brand in the most succinct and persuasive manner.
- An infrastructure for implementing business and marketing communications.
- The internal input required to conduct market research with your target communities in order to validate the brand.
Each group of workshop participants is a community. metaphor stays focused on creating communities that understand your industry, your business and your research goals. Your internal community is as important as your external markets.
Realize and celebrate your brand's unique and compelling story. Involve key decision makers and stakeholders. Each workshop is interactive, engaging and recognizes contributions from all, assuring everyone will leave the sessions with a clear understanding of the brand mission.
Available as half-day, one-day or two-day sessions, these workshops align and define your brand community.
For a personal consultation, contact:
Suzanne Beane,
svp, chief strategy officer
