This web site focuses on all things Tom. metaphor began with a web design and maintenance agreement that turned into a four year engagement as Interactive Agency of Record.
While serving as Interactive Agency of Record for the tompeterscompany! metaphor provided strategic website design, application development, new revenue concepts, online registration and online pre-work to make this company virtually virtual.
Together we created a website that brings fans, customers and clients together and aided in automating many workflow functions. As a result, we increased visitors from 175,000 to 350,000 per month and developed a database of user profiles including over 100,000 new community members.
results
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—Increased understanding of website visitor roles, profiles and ambassadors
- 100,000+ new profiles
—New profit stream from electronic content
—E-commerce development and integration serving web and offline activities
—$250,000 new revenue
—Search engine optimization
—Automated online pre-work for physical workshops - thousands of participants
