"We are the music-makers. We are the dreamers of the dream." Willy Wonka
metaphor’s philosophy centers around a community "pull" approach and innovative technology has resulted in the delivery of a complete online marketing environment.
Breathe metaphors into every level of your organization. Drink deeply in the essence, the character and the identity of your brand community. Every business has the responsibility to serve a poetic purpose in our economy. Artfulness is not the sole possession of bohemian practitioners such as sculptors and painters.
Harmony and rhythm does not belong exclusively to singers and musicians. Vision requires creativity and excellence in vision requires what we at metaphor like to call "strategic imagination."
- your organization's name is a metaphor for your entire organization.
- your logo brand mark is a visual metaphor for your organization.
- your tag line is a verbal metaphor for your organization.
- your brochure is a visual and verbal printed metaphor for your organization.
- your website is a visual and verbal digital metaphor for your organization.
- your advertising messages and imagery are a metaphor for your organization.
- you are a metaphor for your organization.
metaphor defines and develops brand communities that empower epic organizational change through our proprietary business philosophy of Community Experience Development. Moving an organization forward involves the discipline of expert branding through identity, interactive and advertising strategy and implementation.
